Some insight on the new trend…

If you have visited a trade show in the past few years, no doubt you have noticed a new trend in exhibit styles in the form of extrusion-framed fabric-finished booths.

As professional builders we are often asked about which fabrication style is better. A valid question, to which our response is almost always: “That depends.”  

Off the bat, the first discussion point we hit on is cost. Pound-for-Pound how do the two fabrication styles compare?  To be honest, I don’t believe that question can be answered without further informational nuggets about your project.

The extrusion market is quickly becoming a crowded field. While almost every extrusion brand has its value and niche, not all extrusions are suitable for booth structures. Truthfully, extruded structures are potentially very expensive when compared to traditional wood-and-laminate fabrication.

On the other hand, there are numerous opportunities where traditional wood-and-laminate fabrication can easily be displaced with metal and fabric. It really depends on the design, term of ownership, frequency of use, cost of ownership, and other important factors.    

The bottom line; an experienced builder will be able to navigate you through all the pros and cons and cost benefit tradeoffs. Remember, just because you can do something, doesn’t mean you should.

John A. Salas, CEO

Contrast Media Agency